A BBC Report Shows that Apple has been denying some iPhone Customers their Replacement Battery as Promised
A BBC Watchdog team is reporting that Apple is being accused of finding unnecessary faults with iPhones in order to deny customers the ability to take advantage from their battery replacement program.
Facing a consumer backlash from the slowing iPhone controversy that has generated more than 60 class action in the U.S. and many other countries, Apple promised owners of the iPhone 6 and more modern models a discounted or free battery replacement.
It said: "We are able to do the work we love only because of your faith and support - and we will never forget that or take it for granted."
The BBC reports that since that time, "some Watchdog viewers have told the program that their faith in the company has been seriously shaken after trying to take Apple up on its offer. Apple demanded that some customers pay 10 times the sum it referred to in its apology. The company told customers this was because of existing damage to their phones that would impair the replacement of the batteries.
But Watchdog's investigation found that this is not always the case. Josh Landsburgh sent his phone off to have the battery replaced in February.
Two days later, he received an email from Apple pointing out a small dent to the edge of the phone, and quoting a cost of over £200 before it would make good on its battery promise.
A furious Josh had the phone returned from Apple. He had the battery replaced without an issue at a local repair shop - which meant he voided his Apple warranty.
"They're trying to regain trust and they come back to you with, 'Give us more money than you were planning to initially.' I think it's just shocking, they've got enough money, they're Apple," he told the BBC.
Below is one example of a tiny ding on a customer iPhone that Apple used to deny the individual from getting a so-called replacement battery. Shameful.
Some Apple customer service representatives - contacted via webchat - said the firm made clear in its warranty that "any and all damage" must be repaired first before battery replacement.
But neither Watchdog nor dispute resolution lawyer Matthew Purcell, of Sanders Law, could find any mention of this requirement.
Mr Purcell told the program: "I think consumers are getting annoyed because at a time when Apple should be rebuilding trust, it seems like they're putting barriers in the way of people getting their phones repaired." For more on this read the full report here.
Back in 2014 Patently Apple posted a report titled "The BBC Report About Apple is Motivated by Politics and Unions." It was clear back then that the BBC had created a hit-job report.
Earlier this year that very same BBC reporter who was shown to despise Apple and the Apple Cult, was recently back at attacking Apple over the 'Paradise Papers.' You could see Richard Bilton trying to play up the mysterious Appleby office on the UK territory island of Jersey that reportedly hides Apple's tax money from governments in the third video on this page.
It's clear that the BBC is no friend of Apple and even in today's report they're unable to tell us if this issue in the UK involves hundreds, thousands or less than a dozen.
It's not good PR for Apple if the cases that the BBC are pointing to are 100% legitimate. Yet without a context of how widespread the issue really is in the UK, it just comes off as another anti-Apple report by the BBC attempting to ding Apple's reputation.
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