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Stunning: The iPhone X Generated 5X more Profit than the Combined Profit of 600+ Android OEMs during Q4 2017

1 X - cover X - iphone X


An analytical report today covering Q4 2017 is making the claim that the Global smartphone market has now reached its peak due to longer replacement cycles. Now key smartphone OEMs are under pressure to book profits. Of course that's nothing new for Apple who is known to be the most profitable smartphone company in the world by a wide margin. Today we learn that Apple has once again racked up the most profits in the smartphone industry for Q4 2017 in blowout fashion. 


According to Counterpoint Research Analyst, Karn Chauhan, "Global handset profits declined 1% YoY, but Apple grew 1% YoY even with the iPhone X being available for only two months in Q4 2017."


With all of the whining on Wall Street over the price tag of Apple's iPhone X, the fact is that "The iPhone X alone generated 21% of total industry revenue and 35% of total industry profits during the quarter and its share is likely to grow as it advances further into its life cycle.


Additionally, the longer shelf life of all iPhones ensured that Apple still has eight out of top ten smartphones, including its three-year-old models, generating the most profits compared to current competing smartphones from other OEMs."


2 X Chart counterpoint smartphone profits q1 2018

Market Summary – Q4 2017:


  • Apple remained the most profitable brand, capturing 86% of the total handset market profits.
  • Further splitting profits by model, the top 10 models captured 90% of the total handset profits.
  • Apple and Samsung flagship models, lead in terms of profits as compared to other OEMs.
  • iPhone X alone generated 35% of the total handset industry profits. This is a significant landmark, as the model was available in the market for only two months during Q4 2017.


The iPhone X generated 5X more profit than the combined profit of 600+ Android OEMs during Q4 2017.


  • Apple's older generation iPhones, iPhone 7 and iPhone 6 still generate more profit than some of the more recent Android flagships from key Chinese OEMs.
  • Huawei was the leading brand among all the Chinese brands, with profit increasing 59% YoY.
  • With an increased mix of flagship sales for key Chinese brands, we expect profit share of Chinese players to grow in the coming quarters.


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