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Piper Jaffray Teen Survey Revealed that 82% of Respondents Currently own an iPhone, the Highest Ever recorded by Jaffray

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Piper Jaffray's semi-annual survey of over 6,000 U.S. teens showed that Apple's mindshare among teens grew again, analyst Michael Olson tells investors in a research note. Of the respondents, 82% have an iPhone, the highest percentage ever seen and up from 78% in the Fall 2017 survey. Olsen further noted that the iPhone may have room to move higher as 84% of teens anticipated their next phone to be an iPhone.


The report claimed that Google's Android was the runner up with 11%, down from the Fall survey, and that the Apple Watch was the top smartwatch among teens, garnering 15%.


Olson views the survey data as a sign that Apple's "place as the dominant device brand among teens remains intact." He keeps an Overweight rating on the shares with a $200 price target.


While teens represent a key demographic, teen market share doesn't reflect Apple's iPhone market share overall in the U.S. The stats from Statista presented below shows Apple held a 45.3% market share in smartphones in January 2018.



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