Apple filed two trademark applications for the figurative trademark 'Apple Park' last Friday (February 23, 2018) and the U.S. Patent Office made them public today. The figurative trademark is a series of rings as noted in the trademark figure below. The trademarks cover things such as retail store services, exhibitions, business conferences, education services, training courses, guided tours, restaurant services, tote bags and more.
Apple Park is the corporate headquarters of Apple Inc., located at 1 Apple Park Way in Cupertino, California, United States. It opened to employees in April 2017, while construction was still underway. Its research and development facilities are occupied with over 2,000 people. It replaced the original headquarters at 1 Infinite Loop, which opened in 1993. Its circular design and extreme scale have earned a media nickname of 'the spaceship.'
In April 2006, Apple's former CEO Steve Jobs announced to the city council of Cupertino that Apple had acquired nine contiguous properties to build a second campus, the Apple Campus 2. The building was conceived by Jobs, and designed by Norman Foster.
Apple Files for new 'Apple Park' Figurative Trademark
Apple's U.S. Trademark Filing In-Part
Apple has filed their trademark application #87809618 under International Classes 035, 041 and 043. Apple legal has chosen the scope of these classes to cover the following:
035: "retail store services; product demonstrations provided in-store; arranging and conducting of commercial, trade, and business conferences, shows, and exhibitions."
041: "education services, namely, conducting classes, workshops, and seminars in the field of computers, computer software, online services, information technology, internet website design, music, photography and video products and consumer electronics; Education services, namely, arranging professional workshop and training courses; computer education training services; training in the use and operation of computers, computer software and consumer electronics; arranging, organizing, conducting, and presenting concerts, live performances, and entertainment special events; conducting guided tours."
043: "restaurant services."
Priority based on foreign filing: Apple has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on Jamaica application number 73144, filed 08/23/2017.
Apple's second trademark filing # 87809610 was filed under another set of international classes 018 and 025 which cover the following:
018: "tote bags; sports and athletic bags; all-purpose carrying bags; backpacks; business card cases."
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