On January 30th Patently Apple posted a report titled "Apple's SVP of Software is applying the Brakes on a String of iOS Features and rescheduling them for 2019." Now a new report elaborates by stating that Apple's software team will have more time to work on new features and focus on under-the-hood refinements without being tied to a list of new features annually simply so the company can tout a massive year-over-year leap, people familiar with the situation say. The renewed focus on quality is designed to make sure the company can fulfill promises made each summer at the annual developers conference and that new features work reliably and as advertised. While that sounds reasonable, You have to wonder why the richest company in the world can't handle the work load anymore for iOS. Is Apple's SVP of software not up to the task?
A new Bloomberg report notes that "The shift is an admission of what many customers have already come to notice: Some Apple software has become prone to bugs and underdeveloped features. In recent months, users have complained about text messages appearing out of order, the iPhone X registering incoming phone calls late and frequent app crashes.
The decision to formalize the process and give engineers more time to perfect software is a major cultural shift. For years, the company has funneled its energies into quick-turnaround, splashy upgrades that are designed to wow the faithful and make rivals seem slow-footed.
The strategy has paid off handsomely because the feature-packed upgrades keep customers tied to Apple's ecosystem and prompt them to use more of the company's lucrative services. But the feature-packed upgrades place huge demands on Apple's beleaguered engineers.
In the past, 'Apple's smaller scale helped it build better-quality software than the rest of the market,' says Steven Troughton-Smith, a veteran app developer. 'But with its newfound size it has seemingly been unable to find the right balance.' Finding a new balance between speed and quality will be tricky." For more on this, read the full Bloomberg report here.
A lot of Apple customers and fans have been loudly complaining and busy filing class actions against the company for a software change to slow down older iPhones. More than 55 lawsuits have been filed on that one issue.
Over the weekend I had my cable company come in to check out why my desktop wasn't getting the 150Mbps service I'm paying for. One test was a wireless test. My iPhone 6 hit 90Mbps, my wife's new iPhone X hit 112Mbps and the cable guys Samsung with a Qualcomm modem got 186Mbps. I couldn't believe my eyes. iPhone fans are definitely getting ripped off with much slower speed modems. Something I wouldn't expect on Apple's premium smartphones.
In addition, for the last few years Apple's Mac pro community have been livid over the hardware being delivered or lack thereof as well.
Apple customers pay a premium on every product they purchase from the company. This latest round of leaks of Apple's software division is in a state of confusion including this report from Mark Gurman, is a little unsettling.
When Scott Forstall had a blip of bad performance they fired him even though his was a key player in creating the iPhone and had patents to prove it. This current round of software problems under Craig Federighi's watch isn't impressing anyone including customers and shareholders. How has the richest tech company in the world gotten themselves into this position?
In the end is the sky falling? Of course not as Apple just delivered a record breaking quarter and their fans made that happen. However it's a disturbing trend in both hardware and software and let's hope that Apple could get their act together and deliver more products and features and not less this year.
Pushing features into 2019 is a good reason for fans not to buy a new iPhone in 2018, especially if Apple doesn't future proof it with a 5G modem.
And with 40% or more of iPhone fans taking advantage of Apple's battery offer this year, this could be a bad year for iPhone upgrades. Apple may think that pushing features into 2019 sounds responsible, but in fact it makes them sound weak for not being able to keep up a champion's pace.
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