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Salesforce CEO Agrees with Tim Cook on Social Media saying that Facebook is Addictive and should be taxed like Cigarettes



Last Friday Patently Apple posted a report titled "Apple's CEO Decides to Turn the Tables from the iPhone being an Addictive Force to it being Social Media." While talking with a group of students, Cook turned the tables on the idea that the iPhone was too addictive to social media being the culprit. Specifically Cook noted: "I don't have a kid, but I have a nephew that I put some boundaries on. There are some things that I won't allow; I don't want them on a social network."


In November, Sean Parker, the founding president of Facebook, said in an interview with Axios that he and other executives were guilty of creating a "social-validation feedback loop" to make Facebook psychologically addictive.


USA Today covering this story noted that "Early Facebook executive and former vice president of growth, Chamath Palihapitiya, also accused Facebook of creating 'short-term, dopamine-driven feedback loops' that are 'destroying how society works.' He later softened his remarks.


In recent months, Facebook has begun to acknowledge that some social media use can be harmful to mental health, a backflip for the Silicon Valley company which, until recently, rejected a growing body of research showing that Facebook use can spur negative feelings.


Yesterday, the CEO of Salesforce Marc Benioff said that Facebook's social network is addictive like cigarettes and should be regulated like big tobacco. Benioff told CBNC's Squawk Alley: "I think that you do it exactly the same way that you regulated the cigarette industry. Here's a product: Cigarettes. They're addictive. You know, they're not good for you...There's a lot of parallels." You could view that segment of the interview from Davos starting at around the 3:00 minute mark of the video below.  



Benioff added: "I think that for sure, technology has addictive qualities that we have to address, and that product designers are working to make those products more addictive and we need to rein that back."


Benioff is the latest to voice criticism of Facebook and other tech companies for deploying tactics to hijack people's time and attention to the detriment of their well-being.


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