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Apple's iPhone Sales Rocket in Russia in Q3 Year-over-Year

1 COVER Apple russia


A new research report published today reveals that smartphone shipments in Russia grew by 7% annually and 38% sequentially during Q3 2017. Counterpoint's Associate Director Tarun Pathak stated in their latest report that "Apple reached record sales during the third quarter, growing 56% YoY due to a drop in the prices of its previous generation iPhone models, prior to the launch of the new iPhones. Also, during this quarter Apple started with trade-in programs in Russia with online and offline distributors like and Svyaznoy."


2 russian smartphone stats Q3 2017 - counterpoint research

Russian Market Summary


  • Russia's smartphone market grew by 38% QoQ and 7% YoY during Q3 2017.
  • Apple grew by 56% YoY in Russia due to the prices of its previous generation iPhones being adjusted lower and driven by strong sales in online retailers like Svyznoy, Euroset etc.
  • iPhone SE and iPhone 6 were the bestselling online smartphones during Q3 2017.
  • Growth was primarily driven by rising demand for affordable smartphones and increasing online channel contribution. During the quarter, the market also saw a significant increase in trade-in and buy back offers from leading retail chains in a bid to attract more users.
  • The online channel smartphone contribution increased from 12% to 15% YoY in Russia during this quarter. Xiaomi and Apple were among the leading smartphone brands in online sales.
  • The feature phone segment grew by 13% QoQ and 25% YoY driven by strong performance of Nokia HMD featurephones, especially the Nokia 105. As a result, Nokia HMD was the #1 feature phone brand during the quarter.
  • Samsung led the overall and smartphone market with market shares of 20% and 29% respectively during Q3 2017.
  • Global brands captured almost 58% of the smartphone market followed by Chinese brands with 32% market share.
  • Chinese smartphone brands continued to grow in Russia. Xiaomi (325%), Bright & Quick (177%) and Huawei (140%) were the fastest growing Chinese brands YoY.
  • However, local smartphone brands like Tele2 and Prestigio grew by 61% and 54% QoQ respectively.
  • LTE smartphones captured 85% of the market growing 40% annually and 54% sequentially.
  • MediaTek was the leading chipset player during the quarter, capturing 32% of the smartphone market share followed by Qualcomm with a 17% market share.


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