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Microsoft's Dream of Challenging iTunes & Apple Music is over as they Kill Groove Music

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Microsoft's dream of challenging Apple's iTunes and Apple Music is dead through their Groove Music App/service. In an effort to put a positive spin on a negative development, Microsoft announced yesterday that they're partnering with Spotify.


Microsoft stated that "Now you can move your curated playlists and collection from Groove directly into Spotify. Groove Music Pass users eligible under Spotify's terms will also be able to receive 60 free days of Spotify Premium (see below for eligibility details).


After December 31, 2017, the Groove Music Pass streaming service will be discontinued. Before then, you'll be able to use your Groove Music Pass through the end of your subscription. If your Pass subscription goes beyond December 31, 2017, we will give you a prorated refund or a Microsoft gift card (see details below).


We'll continue to update the Groove Music app so you can play and manage the music you've purchased and downloaded to your PC or uploaded to OneDrive or another cloud storage service. But the app will no longer stream or play Groove Music Pass content after December 31, 2017."


For Microsoft fans that are confused over what just happened and want to know what it could mean for them, they should check out Microsoft's page dedicated to this subject titled: Groove Music and Spotify: FAQ


If Microsoft wants to resurrect their dream, they'll have to acquire Spotify. Will that occur? Only time will tell.


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