Gene Munster of Loup Ventures stated this morning on CNBC that "Apple's success over the next year will depend heavily on how the iPhone X fares. Ultimately, we think it's a make or break story for Apple."
The iPhone mix and average selling price (ASP) will be the biggest driver of Apple shares in the next year, which we expect to be favorable to the overall growth story. At first take, the $1,000 starting price for the phone feels like a deal-breaker.
But we think that's a fallacy. Consumers will take a step-function jump in what they're willing to spend on an iPhone given most buy their phones in installment plans. Below is a CNBC Poll showing that 86% are bullish on the iPhone X. We may updated the chart later today.
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