Apple's new Michigan Avenue Store Opens Tomorrow and Great New Photos Surface that Gives us a Peak at this Wonder
Patently Apple has been closely following the developments with Apple's new Michigan Avenue store that opens tomorrow with a photo of the new building in the evening, from their patent of the building and the news that a realtor has already purchased the store and accompanying tower before opening day and Apple acknowledging the music culture of Chicago. Today Apple published a number of fantastic photos of the store from a number of angles that are must-sees. It's such a unique store design and it's definitely going to be a new tourist attraction for the area around the waterfront.
Every design feature serves to minimize the boundary between the city and the Chicago River. Even the building's 111-by-98 foot carbon-fiber roof was designed to be as thin as possible, and the entire structure is supported by four interior pillars that allow the 32-foot glass facades to remain unobscured.
Lower Level of Store not Seen from the Exterior
Apple's SVP Retail Angela Ahrendts & New Store Team
Angela Ahrendts, Apple's senior vice president of Retail shown with the new Chicago store team stated today that "When Apple opened on North Michigan Avenue in 2003, it was our first flagship store, and now we are back in Chicago opening the first in a new generation of Apple's most significant worldwide retail locations. Apple Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services and inspiring educational programs in the heart of their city. We can't wait to welcome the community for opening weekend, and to launch 'The Chicago Series' with our incredible local partners on Monday."
Jony Ive, Apple's chief design officer added that "Apple Michigan Avenue is about removing boundaries between inside and outside, reviving important urban connections within the city. It unites a historic city plaza that had been cut off from the water, giving Chicago a dynamic new arena that flows effortlessly down to the river."
The Chicago Series Launches on Monday October 23
On Monday, the store will launch the "The Chicago Series," a set of five programs, each with a different area of focus at the intersection of technology and liberal arts, hosted over the course of four weeks. Each program is co-created with local non-profits and creative organizations, and focuses on a theme or project designed to make a positive impact in the community.
Accelerate Your Startup Idea with 1871 inspires participants to develop a startup business concept that will positively impact the City of Chicago and provides them solutions to turn their idea into a business. The selected finalist will receive ongoing support from 1871, a non-profit digital startup incubator, and Apple.
Participants in Create Collaborative Art will contribute to the creation of a new piece of work with local artist Theaster Gates and the Black Monks of Mississippi, a Chicago-based performance art ensemble.
Prototype a Civic App with BLUE 1647 encourages everyone to learn how to conceive and design an app concept that serves community needs, rewarding the top app developer with ongoing mentorship from BLUE 1647, a local tech innovation center, and Apple.
Photograph Chicago with VSCO teaches aspiring and established photographers how to capture the subtleties of neighborhoods and the people who live there. The best work will be featured at a future Today at Apple program in Chicago and on VSCO's social media channels.
Cultivate Your Voice with Young Chicago Authors leads participants on a journey of telling stories and defining their voice through poetry, graffiti and rap. Following this program, "The Chicago Series" will wrap with a slam poetry open mic night with Kevin Coval, a leading voice in Chicago's music community.
Apple notes that "The Chicago Series" builds on the existing Today at Apple programming, which includes free daily sessions across photography, music creation, art and design, coding and entrepreneurship. This month, Apple will launch a dozen new Today at Apple sessions including Kid's Hour: Book Club, Street-Style Photography and Teacher Tuesday: Coding with Swift. Today at Apple programming is available in all Apple Stores around the world.
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