Forbes published the 100 Greatest Living Business Minds list with some of the top names in Silicon Valley: Marc Benioff (Founder/CEO Salesforce); Morris Chang (Founder/CEO TSMC); Paul Allen (Co-Founder Microsoft); Tim Berners-Lee (Inventor World Wide Web); Jeff Bezos (Founder Amazon); Steve Case (Co-Founder AOL); Michael Dell (Founder Dell); Jack Dorsey (Co-Founder Twitter); Bill Gates (Co-Founder Microsoft); Terry Gou (Founder Foxconn,Hon Hai); Elon Musk (Founder Space X, Co-Founder Tesla, more); Louis Gerstner,Jr (CEO IBM); Eric Schmidt (Executive Chairman Alphabet Inc.); Michael Eisner (CEO Walt Disney); Sheryl Sandberg (COO Facebook); Meg Whitman (CEO HPE) and Mark Zuckerberg (Co-Founder Facebook).

A few of the oddballs on the list include Bono Lead vocalist U2/Venture Capitalist/Philanthropist and Sean Combs/Puff Daddy American rapper/record producer. Because the list did list did indeed include some Silicon Valley CEO's that were not founders, like Meg Whitman, Louis Gerstner and Michael Eisner and even COO Sheryl Sandberg, it's difficult to believer that Apple's CEO Tim Cook was deliberately snubbed.

Now if Forbes ever does a list on the top Activist CEO's in the World we know that Cook would be number one on that list, and yet, to be fair, as CEO Tim Cook has spectacularly managed and has grown Apple as the greatest profit machine in Silicon Valley and has without a doubt performed at minimum 100X better than Meg Whitman as CEO of HPE.

So in the end, how can we not see Forbes decision of omitting Tim Cook from the top 100 greatest living business minds list as anything but a clear snub. It's disappointing because it seems that the Forbes team pulled names out of a hat by missing Tim Cook which is a blatant error of magnitude. I'd love to hear from Forbes as to why the snub occurred but we're likely to never learn their reasoning, because I'm not convinced there was any to begin with.

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