For 2017 Apple has been named by Interbrand as the top global brand. In fact, Apple has earned that ranking for the past five years. Apple's brand value grew by 3 percent to USD $184,154m. Google ranked #2, Microsoft #3, Amazon #5, Samsung #6 and Facebook #8. For interest sake our report provides you with two Growth History Charts comparing Apple to Samsung and Google.
Jez Frampton, Global Chief Executive Officer of Interbrand stated in the report that "We are living in one of the most exciting periods of change—societal, technological, industrial—that impacts every aspect of commerce and life. In this ever-shifting context, growth becomes more challenging, which is why businesses need brands more than ever. The Best Global Brands understand that brands are the platform for growth."
The report noted that the best global brands list features three new entrants: Ferrari at #88, and Netflix and Salesforce.com, who make their first appearance on the list, at #78 and #84.
More than half of the Best Global Brands came from four sectors: Automotive (16), Technology (15), Financial Services (12), and Fast-Moving Consumer Goods (9). Retail is the top growing sector in percentage terms (19%), followed by Sporting Goods (10%), Technology (8%), Logistics (7%), and Financial Services (6%).
Interbrand's 18th annual report analyzes how brands grow in a changing world, showing that using technology at scale to deliver intimate human experiences, will help drive economic growth value. This methodology was the first brand valuation method to become ISO certified. The ranking is based on three key components that contribute to a brand's cumulative value:
• The financial performance of the branded products and services
• The role the brand plays in influencing customer choice
• The strength the brand has to command a premium price or secure earnings for the company
To review the full list of the top 100 global brands click here.
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