Apple Files for new Trademarks Covering 'Super Retina' in the U.S. and 'Face ID' in Europe
Apple's hot new iPhone X was introduced earlier this week sporting its first ever OLED display that the company has branded Super Retina. Apple legal filed for the Super Retina trademark in the U.S. the day before the special iPhone event took place at the Steve Jobs Theater. Today Apple legal filed for the figurative trademark version of 'Face ID' in London. Apple has filed for eight trademarks since Tuesday's event and you can find the other reports in our archives here.
Apple's U.S. Trademark Application In-Part for
'Super Retina'
Apple filed Super Retina under international class 009 that covers the following: "Computers; electronic display screens and electronic display interfaces; handheld mobile digital devices used as a telephone, handheld computer, media player, and personal digital assistant and used to access the Internet, electronic mail, and digital audio, video, and data; smartphones; smartwatches; wearable computers; wearable computer peripherals."
The drawings accompanying the two trademark filings for 'Super Retina' in two type-styles are illustrated above.
Apple's EU Trademark Application In-Part for the Figurative Version of 'Face ID'
Apple filed their trademark under international classes 9, 42 and 45 covering all manner of hardware, social media and cloud services.
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