Aetna working with Apple on a new Program that would give Customers a free or Discounted Apple Watch
It's being reported this afternoon that Apple and Aetna held a series of secret discussions last week to bring Apple's health and fitness-tracking smartwatch to millions more people connected to Aetna, according to three people familiar with the matter.
The insurer, which covers 23 million, offers an Apple Watch to its 50,000 employees as part of its corporate wellness program. Now, Aetna is negotiating with Apple on a plan to offer a free or discounted Apple Watch, Apple's wearable device, as a perk to its members.
CNBC reports that "The invitation-only meetings took place in Southern California on Thursday and Friday, according to the people. Those in attendance included executives from Aetna and Apple, as well as hospital chief medical information officers across the country.
Apple's Myoung Cha, who has the title "special projects, health," led the discussions, said one of the people. The move by Aetna is part of its push to increase customer interest in a healthier lifestyle and a better tracking of diet, said one of the people." For more read the full CNBC report here.
With Aetna having their own employees using Apple Watch as part of their corporate wellness program, Aetna must know the benefits that the Apple Watch has delivered for the employees first hand and will be able to sell that to standing and future customers. This could very well be the beginning a new trend.
Between extending into the health market and bringing cellular connectivity to the Apple Watch directly this fall, Apple Watch may be able to begin tapping into the greater mass market beyond it's own dedicated fan base.
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