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Korean Analysts Tracking Samsung Smartphone Sales Report that the Galaxy S8 is Selling 20% below last year's S7



Last week Patently Apple posted a report titled "As we get closer to Apple launching their new 2018 iPhones, Samsung's Propaganda Machine goes into High Gear." Samsung was pounding their chest that they're the king of smartphone volume. Reports have also pumped Samsung up as being more profitable than Apple. One cocky executive stated that "We stayed at the top in the global smartphone market in 2016 by providing an enriched user experience and smarter product capabilities, thereby solidifying our market leadership." Being that they're only leading in "volume" shipments and not beating Apple on premium smartphones is quite the empty victory. Today Samsung's hype has hit a wall with the news that their S8 isn't selling as well as last year's model.  


As expected, it's being reported by The Bell in South Korea that "Samsung Electronics' Galaxy S8 is selling 20 percent less than its predecessor S7 largely due to the saturated smartphone market. 


Citing brokerage analysts, the report said, Samsung sold 9.8 million units in the first two months of the launch, about 20 percent less than the S7's 12 million unit sales last year. 


After its highly publicized debut on March 30, the S8 started selling globally on April 21. On May 16, Samsung announced the global shipments exceeded 10 million units in three weeks of the launch.


'Since the 10 million shipment, Samsung is not revealing sales figures possibly due to slowing sales,' a local analyst was quoted as saying in the report.


The report said Samsung also reduced supply orders for some parts, citing an unnamed industry source.


A Samsung official would only say that the company estimates that Galaxy S8 volume is similar to the S7. A sneaky dodge to be sure.


To change the subject, the Korea Herald reports that "Samsung Electronics' repackaged Galaxy Note 7 smartphones are selling rapidly, as customer loyalty to the flagship device remains strong despite its disastrous recall last year, according to telecom industry officials, Monday."


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