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Apple's CEO Confirms Project Titan is the 'Mother of all AI Projects' Focused on Self-Driving Vehicles

1AF 99 cover autonomous vehicle systems


Last September we posted a report titled "Apple Refocuses Project Titan towards Advanced System Software and away from a Dreamy iCar." The New York Times reported at the time that that three sources close to the matter confirmed to them that Apple was indeed rethinking Project Titan. "Apple has shuttered parts of its self-driving car project and laid off dozens of employees, according to three people briefed on the move who were not allowed to speak about it publicly. Apple employees were told that the layoffs were part of a 'reboot' of the car project, the people briefed on it said. An Apple spokesman declined to comment. In October we did a follow-up report covering Apple's Canadian Office that is focused on developing a carOS with an emphasis on the evolving driverless car market. Today a new report has surfaced regarding Project Titan that sets the record straight.


Apple's CEO Tim Cook finally went on the record about Project Titan. According to Cook, "We're focusing on autonomous systems" as we've been reporting.


Cook further elaborated by stating that "It's a core technology that we view as very important. We sort of see it as the mother of all AI projects. It's probably one of the most difficult A.I. projects actually to work on."


Cook further noted that "There is a major disruption looming there," citing self-driving technology, electric vehicles and ride-hailing. Cook added that "You've got kind of three vectors of change happening generally in the same time frame."


Cook was also bullish about the prospects for electric vehicles, a market which last week helped Tesla Inc. become the world's fourth-biggest carmaker by market capitalization, even as it ranks well outside the top 10 by unit sales.


Cook lastly noted that "It's a marvelous experience not to stop at the filling station or the gas station." For more on this read the full Bloomberg report here.


Obviously Apple is focused on electric vehicles with his last comment and with Apple's appetitie for driving clean energy, Cook and company will likely have a plan for that sometime down the road as well.


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