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Former Apple Creative Director who left to work at Huawei is now starting her own Company called 'Abalone'

1aax 99 Abigail brody


Former Apple creative director Abigail Brody has recently stepped down as chief user experience designer at Chinese smartphone maker Huawei after less than two years in the key post, according to her blog post on May 28.


The star designer joined Huawei in September 2015 and worked as chief designer and president for the Chinese tech giant's future rebranding and redesign of user experience and device design until May this year. Huawei's position in smartphones and tablets has dramatically risen over the last two years.


On her blog site, Brody notes today that "As Chief Design Executive, and now as Founder and Design Entrepreneur — I am charged with leveraging best UX practices in product design and branding strategy from a holistic perspective. I am delivering industry-defining products in cooperation with executive teams — usually the CEO, CMO and CTO. At Huawei, I was leading a world-class, global design team of 100+ employees with offices based in Shanghai, Shenzhen, Beijing, San Francisco, London and Munich. Very recently, I quit Huawei to focus on my own venture, Abalone.


I am a recognized expert, innovator and contributor in product and UX with numerous granted or filed technology patents encompassing user interface design, gesture interaction and UI implementation strategies for system designs for any platform. I am passionate about humanizing technology by crafting elegant, easy-to-use applications that delight and make a difference in people's lives.


My experience with, and insight into organizational development, design culture, process, strategy and execution is the direct result of having shipped numerous award-winning releases: I spent the majority of my work-life at Apple during its most defining decade (2001-2011) when Steve Jobs was most active and still alive.


I helped to establish the UX discipline within Apple's applications department. I created signature look & feel for: Apple's "ProKit" (Apple's design language for Photo, Video, Word processing and other productivity apps); iOS (for the launch of the iPhone in 2007); iCloud.


By working 1:1 with executives, engineers, stakeholders, and investors, as well as cross-functional software design and development teams, I make sure that products and services — for cloud computing, ecosystems and the internet of things (IoT), AI, AR and VR, self-driving cars — software and hardware, the sky is the limit — exhibit simplicity, consistency, stylistic breadth, attention to detail, balanced beauty, innovation, usability, and deep visceral satisfaction."


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