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Xiaomi Ousts Hugo Barra after the Company's Smartphone Market Share Tanked last Quarter

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Earlier this month Patently Apple posted a report titled "Xiaomi, Another Apple Hater Stumbles and refuses to announce their Horrible Smartphone Sales Figures." Hugo Barra, Vice President of International, told Bloomberg in 2015 that they, little Xiaomi, couldn't allow Apple to take ownership of smartphone design.

   

Xiaomi is just the latest to fall off the map of relevancy as they embarrassingly stated that they weren't going to stand by tradition and reveal how many smartphones they sold in 2016. A Xiaomi rep confirmed to TechCrunch that the company would not be disclosing its 2016 sales numbers.

 

Today we learn that Xiaomi's devastating quarter has led to Hugo Barra's sudden departure at Xiaomi. To save face Barra said it was time to return to the U.S.

 

Today's Reuters report noted that "Xiaomi was briefly the world's most valuable startup with a valuation two years ago of $45 billion and had hopes to be China's equivalent of Apple Inc. But the firm has grappled with slowing smartphone sales and fell out of the top five in China for smartphone vendors in 2016, after reaching No. 2 in 2015." They were replaced by Oppo and Vivo as shown in Patently Apple's Q1 2016 smartphone report.

 

While Barra's sudden departure was announced quite unprofessionally on his own Facebook account, Xiaomi was announcing his replacement formally. The company announced that senior vice president Xiang Wang will oversee the company's global efforts going forward.

 

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