Back in August 2015 Patently Apple posted a report titled "Apple Reportedly Looking to Create Original Netflix-Like Programming for Apple TV." In that report we noted that Apple was actually considering a direct run a Netflix and Amazon Prime by creating their own original content for Apple TV. Many in the Apple community had wondered for years why Apple wasn't trying to create original content or buy a studio to beef up Apple TV. Well it looks like Apple may take a bite out of the competition in the not-too-distant future." Well today we learn this is exactly what might be in the works.
According to the Wall Street Journal, "Apple Inc. is planning to build a significant new business in original television shows and movies, according to people familiar with the matter, a move that could make it a bigger player in Hollywood and offset slowing sales of iPhones and iPads.
The shows that Apple is considering would likely be comparable to critically acclaimed programs like "Westworld" on Time Warner Inc.'s HBO or "Stranger Things" on Netflix.
These people said the programming would be available to subscribers of Apple's $10-a-month streaming-music service, which has struggled to catch up to the larger Spotify. Apple Music already includes a limited number of documentary-style segments on musicians, but nothing like the premium programming it is now seeking.
The technology giant has been in talks with veteran producers in recent months about buying rights to scripted television programs. It also has approached experienced marketing executives at studios and networks to discuss hiring them to promote its content, said people with knowledge of the discussions.
In addition to TV, Apple indicated to these people that it is considering offering original movies, though those plans are more preliminary.
Executives at Apple have told people in Hollywood they hope to start offering original scripted content by the end of 2017.
Nonetheless, the entry of the world's most valuable company into original television and films could be a transformative moment for Hollywood and mark a significant turn in strategy for Apple as it starts to become more of a media company, rather than just a distributor of other companies' media. For more on this, read the full Wall Street Journal report here.
Last April we posted a report titled "With Amazon set to take Netflix Head-On, is Apple Far Behind?" We noted in that report that Amazon began blurring the line with their Amazon Prime TV content with Prime Music and it seemed to be a red flag for Apple to respond to.
It now appears that this could be the business model that Apple could be preparing. While I have no interest in a subscription to Apple Music, I would be willing to dish out a few bucks a month if Apple Music were to offer a steady stream of quality TV and original movie programming – and I don't think I'm alone on that one.
Apple has an advantage in the market and they should use it to keep their current fan base happy while winning over a new base of customers who are hungry for Mobile TV.
Lastly, here are a few of Apple's Latest Apple TV patents on record:
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