Patently Apple has for some time now complained that IDC is bent on dumping smartwatches in with cheap fitness trackers simply to make Apple look bad. When they report strictly on smartwatches we cover it. In October we covered IDC's report on smartwatches which had Apple at number one. Yesterday IDC published another report improperly mixing trackers and smartwatches and I decided to not even bother reporting on something clearly slanted to put Apple Watch in such a bad light. Apple remains the leader in smartwatches, especially over $200. This time around Apple's CEO stepped in because the IDC report was so off base.
According to a new report by Reuters, Apple's CEO states that "Sales of the Apple Watch to consumers set a record during the first week of holiday shopping, and the current quarter is on track to be the best ever for the product." That was a direct S-L-A-P in IDC's face.
Responding to an email from Reuters, Cook said the gadget's sell-through - a measure of how many units are sold to consumers, rather than simply stocked on retailers' shelves - reached a new high.
Cook added that "Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year. Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product's history. And as we expected, we're on track for the best quarter ever for Apple Watch."
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