Huge Enthusiastic Lines of Apple Fans Showed Up in South Korea Today to buy the 'Non Exploding' iPhone 7
Last Sunday Patently Apple posted a report titled "Apple's iPhone 7 Pre-Orders sold out in Record Time in Korea Friday while Anger over the Note 7's Demise Still Lingers." Like clockwork, the iPhone 7 went on sale officially today in South Korea with huge line-ups. Noted in our cover graphic, Apple fans lined-up outside the Frisbee store, a Premium Apple Reseller.
In addition to Frisbee, Korea's three mobile carriers have begun a fierce competition to attract more iPhone 7 customers to their own retailers, introducing varying subsidies and discount promotions.
In terms of immediate savings, customers can choose to receive either an upfront subsidy -- which varies by carrier -- or a unilateral 20 percent discount on the monthly payment plan of their choice.
The three mobile carriers have also introduce their own warranty programs for new iPhone customers. SK Telecom introduced the "T iPhone Club" on Friday, which offers repair and loss warranties for iPhone 7 devices starting from '4,900 Won' per month (or about US$4.30 per month). Club members can also receive discount benefits when changing to a new iPhone device after 12 months.
The other two South Korean telecoms, KT and LG Uplus, also launched similar programs which offer discount benefits to customers who want to upgrade to a new iPhone device after 12 months at 2,300 won per month (or about US$2.00).