Last month Patently Apple posted a report titled "Twitter in Talks with Apple to bring NFL Live Streaming App to Apple TV." The Twitter plan was to offer a new Twitter app to Apple TV which would potentially let millions of Apple TV users watch the streaming N.F.L. games. Well, it's actually being released today.
According to the Wall Street Journal, Twitter's new video app "will be available for Apple Inc. 's Apple TV box, as well as Amazon.com Inc. 's Fire TV and Microsoft Corp. 's Xbox One.
The app—which will contain only video, photos and tweets curated by the company—arrives on time for Twitter Inc.'s pivotal live-streaming debut of Thursday night football.
By making live broadcasts available on a bigger screen, Twitter's TV apps could help address whether people would want to tune into hourslong games from the National Football League or Major League Baseball on a five-inch smartphone screen.
It can also encourage people who have yet to find a reason to use Twitter at a time when the company is trying to revive user growth. Among the oft-cited reasons why people say they don't use Twitter is because they find it confusing and difficult.
Twitter has made live-streaming the linchpin of a business strategy to turn itself into a prime place to watch video. It has signed a raft of deals to stream broadcasts from partners that include the NFL, MLB, the National Basketball Association, National Hockey League and Pac-12 Networks for sports, and Bloomberg News and Cheddar for financial news.
Its $10 million deal with the NFL to broadcast 10 Thursday games is the highest-profile score of the bunch, with sponsorship packages commanding as much as $8 million. The first game kicks off Thursday between the New York Jets and Buffalo Bills.
Anyone with Apple TV, Amazon Fire TV or Xbox One will be able to watch these live broadcasts. A Twitter account or pay TV subscription won't be necessary. And, in the case of Apple TV viewers will be able to watch two videos at the same time, side-by-side. For more on this see the full WSJ report here.