Last week Patently Apple posted a report titled "Android Fans are Funny People Stuck in a 'Specs World' like Wintel fans of Yesteryear." In that report we covered The Verge's report by Vlad Savov titled "Competing with the iPhone's specs is harder than it seems." One part of that report noted that the "display resolution issue is a great example of knowing when a spec ceases to be important: Samsung, LG, HTC, and others have all reached more impressive resolution numbers than the iPhone, but none of their Quad HD flagship displays looks much better than the iPhone's." Today a super technical report has surfaced from Display Mate that once again puts a bullet into the heart of the Android camp's marketing hype that Quad HD crushes the iPhone 7's display quality. The iPhone 7's LCD display is the best that Display Mate has ever tested and it breaks many display performance records.
The iPhone 7 has the following cutting-edge state-of-the-art display performance functions and features:
• The iPhone 7 has 2 Standard Color Gamuts, following in the footsteps of the innovative iPad Pro 9.7 that was introduced earlier in 2016. Most mobile displays only support a single Color Gamut, including all previous iPhones. The iPhone 7 has both the traditional smaller sRGB / Rec.709 Color Gamut that is used for producing most existing consumer content for digital cameras, TVs, the internet, and computers, including photos, videos, and movies, and the new wider DCI-P3 Color Gamut, which is 26 percent larger.
• The iPhone 7 has the same wide DCI-P3 Color Gamut as 4K UHD TVs, so it will be able to accurately display all of the new 4K TV and video content. Since the iPhone 7 has a Retina Display it doesn't need the 4K resolution because it already appears perfectly sharp at its normal viewing distances.
• The new wider DCI-P3 Color Gamut is really a big deal – it is what makes 4K UHD TVs deliver noticeably better color and picture quality than 2K Full HD TVs, which is why consumers are upgrading their TVs, and why they will want to upgrade their mobile devices up to DCI-P3.
• Only three manufacturers currently have the new wider DCI-P3 Color Gamut on their Smartphones or Tablets, so it is a major competitive advantage. Other manufacturers will need to play catch-up fast.
• We measured a very high Peak Brightness of 602 cd/m2 (nits), the Highest Peak Brightness that we have measured for a Smartphone for all Average Picture Levels APL, including Full Screen White.
• When Automatic Brightness is turned On, the iPhone 7 produces up to an impressive 705 nits in High Ambient Light, where high Brightness is really needed – the Highest Peak Brightness for a Smartphone for any Average Picture Level APL, including Full Screen White.
• The wider Color Gamut and much brighter display significantly improve screen readability and usability in high ambient light, which along with battery running is one of the most important issues for consumers.
The iPhone 7 matches or breaks new Smartphone display performance records for:
• The Highest Absolute Color Accuracy for any display (1.1 JNCD) – Visually Indistinguishable from Perfect
• The Highest Absolute Luminance Accuracy for any display (±2%) – Visually Indistinguishable from Perfect
• Very Accurate Image Contrast and Intensity Scale (with Gamma 2.21) – Visually Indistinguishable from Perfect
• The Highest Peak Brightness Smartphone for any Average Picture Level APL (602 to 705 nits)
• The Highest Contrast Ratio for any IPS LCD display (1,762)
• The Lowest Screen Reflectance for any Smartphone display (4.4 percent)
• The Highest Contrast Rating in High Ambient light for a Smartphone for any APL (137 to 160)
• The Smallest Color variation with Viewing Angle (2.1 JNCD or less)
Moreover, the report noted that "the iPhone 7 has the same wide DCI-P3 Color Gamut as 4K UHD TVs, so it will be able to accurately display all of the new 4K TV and video content. Since the iPhone 7 has a Retina Display it doesn't need the 4K resolution because it already appears perfectly sharp at its normal viewing distances.
The new Display Mate report covers such topics as Record Absolute Luminance Accuracy; Record Absolute Color Accuracy; Low Screen Reflectance and Performance in Ambient Lighting; Display Brightness and Contrast Ratio; Two Color Gamuts including a new Wide DCI-P3 used by 4K UHD TVs; Night Shift Viewing Mode; Viewing Angle Performance; Display Power Efficiency and much more and if you're a die-hard geek about statistics you could read all about them here.
At the End of the Day
At the end of the day, Apple's iPhone 7 is the best LCD ever tested by Display Mate and the Samsung Galaxy Note 7 is noted as being the highest performance OLED display that they've ever tested. So the real test will be when Apple brings their expertise and patented technology over to the OLED camp next year. For the record, Display Mate didn't mention anything about the iPhone 7 Plus display. Whether that would matter in judging Apple's new displays is unknown.
Next year, if we're lucky that is, Display Mate will have a direct shootout between Samsung's Note 8 and Apple's iPhone 8 Plus, if the OLED rumors for iPhone actually pan out on time. Until then, Apple's iPhone 7 display delivers the most advanced LCD on the market today proven by well details facts.