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Apple's "Peek and Pop" is now a Registered Trademark

31 Trademark


Just as Apple is about to introduce the iPhone 7, the U.S. Patent & Trademark Office granted Apple's latest registered trademark for "Peek and Pop," their 2015 iPhone 6s 3D multi-touch feature. The next generation of multi-touch allows users to dip in and out of content without losing their place. User's simply press lightly to Peek at a photo, email, web page or other content, and press a little deeper to Pop into the content itself. Apple filed for their trademark on the day it was announced, September 9, 2015.






Apple's Peek and Pop RTM was filed under International Class 009 covering the following description:


"Computers; computer peripherals; computer hardware; hand held computers; tablet computers; handheld digital electronic devices capable of providing access to the Internet and for the sending, receiving, and storing of telephone calls, electronic mail, and other digital data; mobile phones; wireless communication devices for voice, data or image transmission; computer software; computer software for use in connection with hand held computers and tablet computers; computer software for setting up, configuring, operating and controlling mobile devices, mobile phones, computers, and computer peripherals; computer software for accessing, monitoring, searching, displaying, reading, recommending, sharing, and organizing news, sports, weather, commentary, and other information, content from periodicals, blogs, and websites, and other text, data, graphics, images, audio, video, and multimedia content; computer software for use in manipulating, and reviewing text, data, graphics, images, audio, video, and multimedia content."


3af 88 peek and pop RTM

Next week Apple will introduce the iPhone 7 that is bound to introduce new software and hardware features that will carry new trademarks. One of the new ones will likely be for their next-gen 3D iSight camera. Any guesses for what they'll call it? Send in your comments below.


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