A Canadian news report tells us that Apple has hired Toronto medical doctor to help chart the future of family medicine after his YouTube videos caught the eye of the technology giant.
Dr. Mike Evans, also known as "DocMikeEvans" and a former staff physician at St. Michael's Hospital in Toronto, has already started his new line of digital health care work with Apple. Evans, who declined to discuss his job in detail, is commuting between Toronto and Apple's headquarters in Cupertino, Calif.,
"I think why they are engaging me is the messaging," Evans told Matt Galloway on CBC's Metro Morning on Monday. "We're searching for consistency, not perfection."
Evans said Apple became interested in his videos that feature his voice and a cartoon doctor explaining common medical problems with the help of a whiteboard. As Evans speaks in the video, a hand draws relevant cartoons. He calls it peer-to-peer health care.
He began the series about five years ago. The first one asked the question: "What is the single best thing we can do for our health?" He said the videos may seem simple but each one may have up to 15 edits.
"We summarize the best evidence. We have lots of fun with them. They're humorous. They're easy to watch. They're short. You just go to DocMikeEvans on YouTube and everything is there," he said.
One of his most popular videos is presented below titled "What Can You Do to Get Through a Crap Week?"
Dr. Evans added that "In the future, I'll prescribe you an app. One of our whiteboards will drop in and explain what high blood pressure is. The phone will be bluetoothed to the cap of your pills. I'll nudge you towards a low salt diet. All of these things will all happen in your phone. I see you two or three days a year. The phone sees you everyday."
Evans is the lead of digital preventative medicine at the Li Ka Shing Knowledge Institute and an associate professor of family and community medicine at the University of Toronto. Evans launched his YouTube Med School for the Public in 2011, acquiring more than 70,000 subscribers and 14 million views.
You could check out Dr. Evans YouTube page here.