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J.D. Power Rates Apple Watch #1 for Customer Satisfaction

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Today, J.D. Power released their 2016 Smartwatch Device Satisfaction Report and stated that Apple ranked highest among manufacturers of smartwatches. The report measured overall satisfaction with smartwatches among customers who purchased a smartwatch device within the past 12 months.


The report for smartwatches was specifically based on these key factors as folows: ease of use; comfort; battery life; phone features; price; strength/durability; display size; styling/appearance; reliability; apps available; and customer service


According to the report, "Satisfaction was calculated on a 1,000-point scale" and on that scale the Apple Watch scored 852 points ranking it the highest in customer satisfaction and performed particularly well in comfort, styling/appearance and ease of use.


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