Canadians are invading Apple Music's Beats 1 online streaming radio station during the month of July. Apple Beats 1 has held what it calls "takeovers" in the past from both Australia and Japan and now it's Canada's turn. Canada's host will be George Stroumboulopoulos, a very popular voice in the country's music scene thanks to his work at CBC Radio and MuchMusic."
Starting on July 2, the Canadian takeover will take place for five consecutive Saturdays at 2 pm ET with a recognizable name at the controls. After Stroumboulopoulos's initial kickoff, Toronto personality Josie Dye will host on July 9 with artist from various Canadian record labels.
Apple's Beats 1 has been successful due to Zane Lowe who earned his fame at BBC Radio 1. Zane stared in New Zealand and so working with DJ's from other Common Wealth countries like Australia and now Canada only made sense.
Zane told the Financial Times that "We came to Canada from the point of view of us benefiting. It really wasn't a case of 'how can we help?' – it was more like, 'How can you help us get this music across a global audience and make us, Beats 1, sound even more exciting."
With Canadian artists Drake, The Weeknd, Justin Bieber and Shawn Mendes putting Canada in the spotlight this year, there's never been a better time to tap into Canada's music scene. That being said, I hope that they don't throw some of the oldies under the bus, like Bruce Cockburn, Neil Young, Sarah McLachlan, Alanis Morrissette, Brian Adams, Avril Lavigne, Joni Mitchell, Leonard Cohen and others. Not everyone loves rap – but then again, I'm not from this generation and music is ever changing. For more on this, see the full Financial Times report here.