Apple Files for 'Night Shift' Trademark & Hints that this Feature Could Expand to Macs, CarPlay & Beyond
This week Apple filed for the 'Night Shift' trademark in both the U.S. and Hong Kong. Apple introduced this new feature with their 9.7" iPad Pro in March. Night Shift in iOS since 9.3 uses the iPad Pro's clock and geolocation to automatically adjust the colors in the display to the warmer end of the spectrum after dark to help you get a better night's sleep. The trademark filing in Hong Kong clearly indicates that Apple may extend this feature to Macs, CarPlay and beyond
Apple's U.S. Trademark Application In-Part for 'Night Shift'
Apple filed their trademark under International Classification 009. In the US, the coverage was short and sweet as follows: "computer software for controlling computer and mobile device display screens."
The trademark filing in China for 'Night Shift' under number 303823227 was likewise under International Class 009 but with greater detail.
It's here where we see that Apple may extend their Night Shift feature in the future to Apple Watch, CarPlay, Macs and beyond as follows:
"Computers; computer peripherals; computer hardware; hand held computers; tablet computers; laptop computers; handheld digital electronic devices capable of providing access to the Internet and for the sending, receiving, and storing of telephone calls, electronic mail, and other digital data; wearable computer peripherals; wearable computer hardware; peripherals for mobile devices; wearable digital electronic devices capable of providing access to the internet, for sending, receiving and storing of telephone calls, electronic mail, and other digital data; smartwatches; computer cables, monitors and display screens, keyboards, mice and mouse pads, styluses, printers, and disk drives and hard drives; sound recording and reproducing apparatus; digital audio and video players and recorders; motor vehicle audio apparatus; voice recording and voice recognition apparatus; radios, radio transmitters, and receivers; earphones, headphones; audio speakers; microphones; audio components and accessories; network communication apparatus; electronic communication equipment and instruments; telecommunications apparatus and instruments; telephones; mobile phones; wireless communication devices for voice, data or image transmission; cables; apparatus and media for data storage; computer chips; optical apparatus and instruments; cameras; batteries; digital audio and video players and recorders; televisions; television receivers; television monitors; set top boxes; global positioning system (GPS) devices; navigational instruments and devices; computer software; computer software used in connection with computers, handheld digital electronic devices, wearable digital electronic devices, and smartwatches; remote control apparatus; electrical and electronic connectors, couplers, wires, cables, chargers, docks, docking stations, interfaces, and adapters for use with all of the aforesaid goods; covers, bags, cases, and stands adapted or shaped to contain computers, computer peripherals, computer hardware, hand held computers, tablet computers, laptop computers, mobile phones, and wearable computer peripherals; electronic agendas; apparatus to check stamping mail; cash registers; mechanisms for coin-operated apparatus; dictating machines; hemline markers; voting machines; electronic tags for goods; prize selection machines; facsimile machines; weighing apparatus and instruments; measures; electronic notice boards; measuring apparatus; wafers [silicon slices]; integrated circuits; amplifiers; fluorescent screens; lights conducting filaments [optical fibers]; electric installations for the remote control of industrial operations; lightning arresters; electrolyzers; fire extinguishers; radiological apparatus for industrial purposes; life saving apparatus and equipment; whistle alarms; sunglasses; animated cartoons; egg-candlers; dog whistles; decorative magnets; electrified fences; portable remote-controlled car retarders; and electrically heated socks."
Much of Apple's submission to USPTO uses 'boiler plate' language associated with International Class 009, hence the stupidity of such things as dog whistles and electrified fences. Yet hidden within that glob of devices are those that we can recognize as truly possible and doable over time as we've highlighted above.