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NDTV India: In-Depth 39 Minute Interview with Apple's CEO

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Apple granted India's NDTV an exclusive interview that covers a great number of topics about what Apple is thinking of bringing to India. The interview at times was blunt and in a way, subtly sarcastic. The interviewer stated that "If you go out and ask people, Samsung, LG, BATA, they'll say these are all Indian companies even if they are not. If you look at Amazon's ads, they are saying "We Indians", that's what they are doing. But yesterday if you were to watch one of the Apple's ads in India, you've got, it's a very nice ad about the Muppet cooking chocolate chip cookies. The cookie monster, it's wonderful, but the question is does that really have affinity with India? Do you need to Indianize to a greater extent?" The interviewer also hammered Cook on the iPhone being too expensive for the Indian market and that most Indians didn't even speak English – so an iPhone would be meaningless to them.


The interviewer then said, "is it possible that one year, two years from now you could be coming back to India, going on the stage and saying "and one more thing here is an India phone, here is a product that is designed for a country like India, the price point that works for India, with a user experience baked into it, which is as good as anybody would be able to experience"? Is that something that you would ever consider?"


NDTV on Apple Pencil: Has that voice never come to you? For example when you launched the pencil and you know what Steve said,' if you see a stylus they blew it', when you launched that pencil?


Tim Cook: Well we launched a pencil not a stylus, first of all, and there's a big difference and the things that people are doing with this pencil, I think that Steve would have loved. He loved to help people create. And if you've ever seen what can be created on an iphone or an ipad with that pencil is really unbelievable. You should really show some of these to your audience.


NDTV: If you had one question to ask Siri in India, what would it be?


Tim Cook: One question for Siri? I would ask when will traffic go away? It is so hard here to get around.


You could read the full NDTV transcript here or watch the full 39 minute interview directly from NDTV here that covers a lot of interesting territory. 


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