A new IDC report published today states that Mobile device users installed nearly 156 billion mobile applications worldwide in 2015, generating $34.2 billion in direct (non-advertising) revenue. IDC now forecasts that these figures will grow to more than 210 billion installs and nearly $57 billion in direct revenue in 2020.
Apple's App Store "ecosystem" captured nearly 58% of global direct app revenue in 2015, an increase of 36% year over year.
Meanwhile, Apple's share of global app install volume was only 15%, down nearly 8% year over year. The sheer volume of Android-based devices in use ensures a greater overall number of installs through Google Play, which captured about 60% of install volume and nearly 36% of direct revenue in 2015. Although Google Play enjoyed solid year-over-year growth in both downloads and direct revenues, the gains were somewhat lower than in previous years.
According to the report, "Apple is expected to continue outperforming Google Play in terms of revenue generation."
It would appear that App Annie saw Apple's App Store revenue a little differently, as in double that of Google Play. You could check the stats of that report here.
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