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Apple's CEO Lands in Amsterdam to Visit AssistiveWare

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Updated 8:30 a.m. PST: New Photo of Tim Cook at Anne Frank Museum added

 

Late Saturday Apple's CEO paid a surprise visit to the Apple Store in Dubai to meet with customers and see their two new stores in person for the first time. Apple's CEO business trip has now continued with a visit to AssistiveWare in Amsterdam, Netherlands. The nature of the visit is unknown at this time. Below is a tweet from Apple's CEO Tim Cook. Throughout Apple's business trip to India, CEO Tim Cook constantly repeated that "We have always been about creating the best products that enrich people's lives. Even beyond Apple's products, Apple works with companies like AssistiveWare that deliver on that promise.

 

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Founded in 2000, AssistiveWare has successfully established itself as a leading innovator of assistive technology software for iOS and Mac OS X with over 200,000 customers worldwide and is committed to collaborating with the global community to make a difference in people's lives. The company's flagship product, Proloquo2Go, is an award-winning Augmentative and Alternative Communication (AAC) application for iPad, iPhone and iPod touch that provides a "voice" for people who have difficulty speaking or cannot speak at all.

 

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In April we posted a report titled "Apple takes us on a Touching Journey into Dillan's World of Autism, if only for a Moment" which presented two touching videos covering the Voices for Autism.

 

While in Amsterdam, Apple's CEO visited the Anne Frank House, a writer's house and biographical museum dedicated to Jewish wartime diarist Anne Frank. Cook's tweet read: "Thanks @annefrankhouse for keeping her memory alive. We must never forget the terrible lessons of discrimination."

 

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