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Google Cloud Scores Major Coup Signing on Apple who has Cut Spending with Amazon

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1AF 88  COVER GOOGLE Cloud Platform

Google has scored a major coup with the announcement that Apple has moved some of its iCloud services onto the Google Cloud, marking one of the most high-profile wins for Alphabet's rival to Amazon Web Services since it came under new leadership last fall. CRN reports that Apple hasn't abandoned Amazon Web Services (AWS) entirely and remains a customer.


Apple's move to Google comes as part of a broader diversification for its wide range of internet services, which include iCloud backups such as photo storage, music streaming and video downloads.


Google has been a distant third in its race with Amazon and Microsoft's Azure as the trio vie for market share in cloud computing. Last month Google scored a win with Spotify are making strong strides since the appointment of industry veteran Diane Greene as head of that business in November.


CNBC reports that "Apple's move to Google also represents a rare cooperation between two companies that are locked in fierce competition in other areas of their business."


While sources told CRN that "Google executives have told partners that Apple is spending between $400 million and $600 million on Google Cloud Platform," others claim that it's just a wild guess.


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