Apple's 1997 'Think Different' ad campaign was one of the major turning points in the company's history. It was a message to the world that Steve Jobs and his innovative vision had returned to Apple after leaving in 1985. The last time Apple had revised their 'Think Different' trademark was back in 2009 to support the iPod in its International Classes. Apple's product line has grown since then, and Apple has updated their 'Think Different' trademark accordingly in a new European Patent and Trademark Office filing. It was originally filed on 2/24/2016 and publicly surfaced on Friday.

Apple's International Classes for 'Think Different' have greatly expanded from one class to eight. The classes now cover Apple Watch (Horological and chronometric instruments; watches), Apple Pay (financial services); Apple Pencil, iPad, (computers, stylus), games, business management, subscription services, telecommunications, broadcasting, music, television, educational services and Siri (maintenance of proprietary computer software in the field of natural language, speech, speaker, language, voice recognition, and voice-print recognition).

Apple's Trademark Application In-Part for 'Think Different'

Full International Class Review

Apple's iPhone was the internet in your pocket which changed mobile computing forever. See more imagery of Steve Jobs and the product firsts that he was so proud of, here.

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