Following last year's 'Shot on iPhone 6' photo campaign, Apple has brought back the concept for the iPhone 6s. The new ad campaign features 53 images from 41 amateurs and professional photographers from around the world. Time notes that "While the previous campaign included a variety of photographic subjects – from landscapes to extreme close-ups – this time, Apple has put the focus on portraits, most of them photographed in subtle, everyday moments." Below are three of fifty-three images that were shot on Apple's new iPhone 6s and 6s Plus that began to be featured on billboards across 85 cities in 26 countries on Sunday.
To view more of the photos, check out Time's full report here.