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10.4 - Patent Application

1 af 55 cover


Today, the U.S. Patent and Trademark Office published two Apple TV related patent applications. One invention shows off preliminary work on a new UI for changing TV channels on an iPad and the second shows a new "presence" aware TV remote that will keep your content on as long as someone is in the room.


A Broadcast TV Feature


2AF - 55 - FIG. 8B TV


In respect to broadcast TV shows and sporting events, Apple notes in patent point #190 that "FIG. 8B illustrates an exemplary user interface including a navigation bar. The display optionally displays a user interface that includes region 828 and navigation bar noted as #830. The region 828 optionally displays a representation of a current position in a respective content item (e.g., a large version of content being played in the user interface). The respective content item is optionally a currently selected content item (e.g., a content item selected for presentation to the user on display 450) from a sequence of content items that includes a plurality of content items (e.g., movies, television shows, applications), such as sequence 802.


In some embodiments, navigation bar 830 includes a plurality of images 814, 816, 818, 820, and 822 that correspond to different positions in the respective content item, the representation of the current position in which is displayed in region 828.


If the content items of interest are television broadcasts on a specific channel, for example, the sequence optionally provides the correct ordering of the television broadcasts based on the time that the broadcasts were aired (e.g., the 7:00 pm broadcast, followed by the 7:30 broadcast, followed by the 8:00 pm broadcast, etc.).


Apple's patent application 20150370455 was originally filed this past June.


A 'Presence' Feature


In a secondary patent application (20150370323) published today Apple presents us with another possible future Apple TV feature regarding "presence."


Apple notes that determining whether a person is present at a device can be beneficial in providing that person an enhanced user experience with the device. For example, if a television were able to determine that a person is in the presence of the television, the television could forgo going to sleep so the person's television-viewing can remain uninterrupted.


The embodiment described below describes ways in which a device can determine whether a person is present at the device. A device that is able to determine whether a person is present at the device reduces the amount of interaction needed between the person and the device, and thus reduces the power usage of the device and increases battery life for battery-powered devices.


Apple's patent FIG. 10 noted below illustrates exemplary ways in which a device optionally determines whether a person is present at the device in accordance with some embodiments of the disclosure.


3af 55 - fig. 10 presense

It's interesting that Apple shows the Apple TV box as an optional means of delivering this service, with the physical TV being the likely exemplary example.


Apple was shown to be working on this technology related to a TV as far back as 2012. We covered it in a report titled "Apple Advances their Multi-Level Presence Sensing System." In fact we covered one of Apple's first patent discussing this technology for notebooks, desktops and TV back in 2009.


Considering that this is a patent application, it's timing to market is unknown at this time.


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