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Two Former Apple Designers Lace into Apple for Giving Design a Bad Name

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In a new lengthy Fast Company article we find two former Apple designers accusing Apple of abandoning the design principles that made it great. Don Norman and Bruce Tognazzini both worked at Apple in the design department, and the pair helped craft design guidelines that they felt were important for the company.


The first four paragraphs of the article read as follows: "Once upon a time, Apple was known for designing easy-to-use, easy-to-understand products. It was a champion of the graphical user interface, where it is always possible to discover what actions are possible, clearly see how to select that action, receive unambiguous feedback as to the results of that action, and have the power to reverse that action—to undo it—if the result is not what was intended.


No more. Now, although the products are indeed even more beautiful than before, that beauty has come at a great price. Gone are the fundamental principles of good design: discoverability, feedback, recovery, and so on. Instead, Apple has, in striving for beauty, created fonts that are so small or thin, coupled with low contrast, that they are difficult or impossible for many people with normal vision to read. We have obscure gestures that are beyond even the developer's ability to remember. We have great features that most people don't realize exist.


The products, especially those built on iOS, Apple's operating system for mobile devices, no longer follow the well-known, well-established principles of design that Apple developed several decades ago. These principles, based on experimental science as well as common sense, opened up the power of computing to several generations, establishing Apple's well-deserved reputation for understandability and ease of use. Alas, Apple has abandoned many of these principles. True, Apple's design guidelines for developers for both iOS and the Mac OS X still pay token homage to the principles, but, inside Apple, many of the principles are no longer practiced at all. Apple has lost its way, driven by concern for style and appearance at the expense of understandability and usage.


Apple is destroying design. Worse, it is revitalizing the old belief that design is only about making things look pretty. No, not so! Design is a way of thinking, of determining people's true, underlying needs, and then delivering products and services that help them. Design combines an understanding of people, technology, society, and business. The production of beautiful objects is only one small component of modern design: Designers today work on such problems as the design of cities, of transportation systems, of health care. Apple is reinforcing the old, discredited idea that the designer's sole job is to make things beautiful, even at the expense of providing the right functions, aiding understandability, and ensuring ease of use."


In the first four paragraphs of this article, Don Norman and Bruce Tognazzini are only warming up. Some Apple fans will most definitely agree with the two former designers while others will throw rotten tomatoes at them. But if you love design, especially Apple UI designs, then you might find the article titled "How Apple Is Giving Design A Bad Name," interesting or aggravating but in the end a worthy read.


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