Samsung Declares War on Cheap Rivals in China like Xiaomi with new 'Galaxy On' Smartphones at Rock Bottom Prices
After another declining quarter for Samsung's mobility division last week, Samsung is declaring war on China's Xiaomi by releasing two new smartphones for China's market. The new smartphones are branded "Galaxy On." The Galaxy On5 is a smartphone with a 5" display selling for US$125 and a 5.5" display model called the Galaxy On7 selling for US$170 wholesale.
The war being waged is to win back market share that they lost to cheaper local Chinese rivals like Xiaomi and to drive up volume that Samsung loves so much. In September it was reported in Korea that Samsung Electronics planned to shift its corporate priority toward profitability rather than seeking growth in key businesses in which it is involved. So much for that theory with the launch of their new 'Galaxy On' line-up of smartphones; it's just back to business as usual.