Apple's Smartphone Market Share Expected to Grow in 2016 While Samsung's will continue to be in Free-Fall
According to a new analytical report, Apple will release the upgraded 4-inch iPhone C series in the second quarter of 2016. The next iPhone (currently dubbed "iPhone 7") will be introduced in the second half of next year. The major selling points of the next iPhone will be the 3GB memory upgrade for the 5.5-inch model and waterproof feature. Based on TrendForce's estimation, about 260 million iPhones will be shipped in 2016, representing an annual growth of 12.5% and a market share of 18.5%. With the smartphone market becoming less profitable, iPhone will still have the highest margin next year compared with products from rival vendors.As for the current market leader Samsung, Wu believes that the vendor will still have the largest market share worldwide in 2016. However, Samsung's shipments are anticipated to drop 4% annually to 310 million due to Chinese competitors undercutting its prices. Apple is anticipated to significantly narrow its market share gap with Samsung next year as well.
Read more at TrendForce
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