On Tuesday we posted a report titled "Apple is stepping up their Focus in Both Enterprise & Educational Markets in India." Today we're learning from an Indian report that after a tepid start to sales of the iPhone 6S and 6S Plus, there's been a sharp turnaround with Indian buyers matching the rest of the world in fervour for the devices. Apple is set for its best-ever quarter in local sales thanks to promotional offers and discounts it launched before Diwali (Festival of Lights) following the lacklustre opening. "The initial momentum was not that strong, so Apple went in for a change and offered discounts on the new phones," said Tarun Pathak, senior analyst at Counterpoint Research. "But the overall demand for Apple iPhone still remains strong, thanks to the strong aspirational value attached to the brand."
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