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Samsung Reportedly Sending Sample's of OLED Displays to Apple for iPhone 7 Testing

10.6. NEWS - RUMOR


Samsung Display is now a supplier of OLED displays for Apple Watch, and may even supply Apple with OLED panels for other devices, according to Korea-based ET News. Apple has further incorporated Samsung into its OLED supply chain to diversify its panel suppliers, causing LG Display to no longer be the sole provider of OLED displays for the Apple Watch. Since the two have bumped up cooperation in the wearables segment, Apple is now receiving samples OLED displays that may be used in upcoming iPhone models.

 

Such rumors have been circulating for the last several months and have largely stated Apple is considering the move in order to increase specifications in the phone that are currently being held back due to various production bottlenecks.

 

The report said Apple is expected to make a decision in November, a move that will also affect Samsung's move to further pursue production of curved OLED panels at its A3 facilities since investment plans to further mass produce the technology are currently in their early stages.

 

Rumors in the past have speculated that an OLED iPhone from Apple would not appear until 2017 should Apple decide to incorporate the technology, since the vendor has already moved forward with plans for the next iPhone. However, the report speculated a decision from Apple in November could change this development.

 

Meanwhile, media reports from Japan have recently stated that Apple will strengthen its cooperation with JDI for higher-end displays following recent investments in the company, and is expected to continue doing so into 2016 for the new iPhone, as plans for the new device have already been laid out.

 

Rumors regarding Apple's possible use of OLED displays began in April in context with 2017 iPads.

 

It should also be noted that Apple is continually working on advancing OLED technology that they currently find inferior for larger displays. Earlier this month we reported on one of Apple's latest inventions that relates to extending the lifespan of an OLED display for a possible future iPhone.

 

At this stage of the game, it would appear that the Korean press is out to pump up Samsung's Display division with positive Apple news ahead of the curve. While it's becoming a little clearer that Apple is contemplating a shift to improved OLED displays for future iDevices due to their successful work with the Apple Watch, the timing of such of shift is still a little too early to bank on.

 

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