New Study Shows the iPhone Gained Market Share in August While Apple Music Ranked the Tenth most Popular App
Today ComScore published their latest key trends in the U.S. smartphone industry for August 2015. Apple ranked as the top smartphone manufacturer with 44.1 percent OEM market share while Google's Android continued to lead as the top operating system in the market with 51.7% market share. Facebook ranked as the top individual smartphone app while Apple Music surprisingly ranked as the tenth most popular app.
Smartphone OEM Market Share
The report notes that 191.1 million people in the U.S. owned smartphones (77.1 percent mobile market penetration) during the three months ending in August. Apple ranked as the top OEM with 44.1 percent of U.S. smartphone subscribers (up 0.6 percentage points from May). Samsung ranked second with 27.4 percent market share, followed by LG with 9.1 percent (up 0.9 percentage points), Motorola with 4.7 percent and HTC with 3.4 percent.
Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 75.4 percent of the app audience, followed by Facebook Messenger (59.8 percent), YouTube (59.5 percent) and Google Play (52.1 percent).
Surprisingly Apple Music captured 32.3% of the app audience. ComScore's footnotes for Apple Music stated: † Apple Music was underreported for July 2015. Due to recent improvements in the data collection methods, the app's smartphone audience reach for July 2015 has been revised upward to 31.4 percent.
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