In 2012 we posted a report detailing Apple's first wave of design wins in China for Apple's Store-within-Store displays. Though like all things in life, times change and Apple has now added new styles of store-within-store displays. With Apple opening their first next-gen store in Brussels last weekend, it's obvious that while Jony Ive was designing the new stores, fixtures and displays, he and his team designed new displays for their retail partners that provide store-within-a-store areas. The new designs are likely to be additions rather than replacement displays. The first design below illustrates an accessory display with inventory drawers below.
The second design noted below shows us that there will be an LCD display built into the cabinet to support video promotions and/or provide an overview of a particular product.
Below is an overview of the eight new design patents that were granted to Apple by the Hong Kong China Patent Office on Friday September 25, 2015. The individual patent numbers are listed below.
Apple's Standard (2012) Display Fixture Designs
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