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Apple Leads the TV Everywhere Market and with the New Apple TV Arriving Next Week, They're Likely to Gain a Chokehold

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An interesting new report by Fortune's Phillip Elmer-DeWitt was published today based on Adobe's Digital Index report showing how Apple is dominating the "TV Everywhere" industry category by a whopping 62%. With Apple delivering their next-gen Apple TV box, their dominance in the market is likely to increase. The new Apple TV will support Apple's next push into TV programming sometime in 2016.

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Fortune notes that "TV Everywhere isn't YouTube. It's not user-generated. It's not free. But it's often where you have to go to see the best shows, and it's growing rapidly—up 63% in the last year, according to an Adobe study of 159 billion online video starts released today. This is the business Apple is set to re-enter in a big way next Wednesday with a new version of Apple TV."

 

You could view Adobe's PDF report that's full of charts and stats here: Adobe Digital Index.

 

Next week's Apple event is going to be fun to watch as always and I'm wondering if Apple TV's UI will be coming to Apple's iDevices via a new app and bringing in Siri for searches and beyond as a 2014 Apple patent hinted at. 

 

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