It was just yesterday that we posted a report titled "Samsung's missed S6 Opportunity likely to lead to Lower Expectations for the Quarter." Today, the news from the Taiwan supply chain states that "as shipments of Samsung Electronics smartphones have been lower-than-expected in the market, Samsung Display has suffered in handset panel shipments and therefore has reduced pricing to various customers including Microsoft to help orders rebound."
The report noted that Samsung's move has attracted orders from Microsoft for use in 5.7- and 5.2-inch mid-range and high-end smartphones. The 5.7-inch smartphones will use QHD panels from Samsung while the 5.2-inch units will use Full HD panels, according to supply chain sources.
Other makers associated with Samsung's supply chain including driver IC makers are also starting to lower quotes as overall Samsung handset orders are fluctuating and Taiwan makers push cost competitive solutions.
The sources also stated that "Samsung's flagship Galaxy S6 in particular has suffered against competition from iPhone 6/6 Plus while entry-level and mid-range handsets have seen increased competition from China vendors such as Lenovo, Huawei Device, Xiaomi and TCL.
In a second report today from South Korea we learn that "Samsung’s profits fell 4.03 percent in the three months ending June compared to a year earlier." The report further noted that "The latest profits, however, missed the 7.2 trillion won average of analyst estimates largely due to weaker than expected Galaxy S6 sales."
And lastly, the report noted that "Despite the earlier positive market reaction upon its debut in April, the new flagship smartphone has fallen short of luring customers from Apple’s iPhone and cheaper devices made by Chinese handset makers."