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As Apple Fans Wait for the Next Hot iPhone Model to Arrive, Samsung's Galaxy S6 Edge Catches a Break

10. 15  PA  XTRA NEWS

Earlier this morning we posted a report titled "The Success of the iPhone 6 is Depressing Korean Analysts." Apple's iPhone 6 has sailed through eight months of successful sales leaving Samsung's new Galaxy S6 Edge in the dust. But as new statistics emerge this morning, Apple fans are beginning to hold off on buying the iPhone 6 knowing that Apple's next iPhone model is just around the corner. In that tiny window, Samsung has been able to chalk up better sales. That's just a normal cycle to be expected and we'll see if Samsung could sustain their sales blip into the all-important holiday/Christmas Quarter.


A new report from Kantar this morning reveals that "After losing US market leadership to Apple in the three months ending in April 2015, the latest data from Kantar Worldpanel ComTech shows that Samsung is back on top of the smartphone sales vendor ranking after the first full month of availability of the Galaxy S6.


While the iPhone 6 remained the best-selling smartphone in the US for the three months ending in May 2015, and the iPhone 6 Plus was the fifth most popular smartphone, Samsung held second and third place with the Galaxy S5 and S6, respectively.


As is often the case with flagship products, the vast majority of Samsung Galaxy S6 sales came from consumers replacing an older smartphone at 94.4%, versus 5.6% of first time smartphone buyers."


For the last eight months Apple's iPhone 6 has beaten the best that Samsung could throw at them and to no avail. But going forward, Apple fans are now slowing purchases as they wait for Apple's next iPhone model due to arrive in September. And in that little window, Samsung is beginning to get a bit of brake.


While the Korean analysts have been depressed over lower sales thus far, they may be getting a temporary ray of sunshine until the next iPhone arrives. Will Apple's next iPhone bury Samsung's mild comeback going into the all-important Christmas shopping season? Only time will tell.


10. 16 PA - Bar - Xtra News
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