Leading Research Agency Millard Brown Lists Apple as Top Global Brand in their Newly Released 2015 Report
Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media a branding equity research. The company has just published their extensive report covering the most valuable global brands for 2015. The number one brand for 2015 is Apple who took a gigantic leap in brand value over last year.
Millward Brown's CEO Travyn Rhall noted in their 2015 report that "It is no surprise to me that this year's new number one is a brand that practically wrote the playbook on being meaningful, different and salient. Apple, with its relentless focus on the consumer experience, as demonstrated with the launch and success of the iPhone 6, returns to the top spot with a 67 percent increase in brand value.