Samsung is so Despised in Japan that they decided to remove their Logo on the Galaxy S6 going on Sale in Japan this Week
In a February report we noted that the iPhone 6's success in Japan had Samsung executive wondering if they pull out of Japan for smartphones like they did for TVs years earlier. In December 2014, Samsung held a paltry 4% market share in Japan and 5.6% for the entire year. Samsung is so despised in Japan that their executive team is going to try one last desperate tactic to win more market share in Japan and it's a funny one.
According to a Korean report this morning, "Samsung Electronics has decided to remove its corporate logo from its new flagship smartphone Galaxy S6 and the Edge variant that will be sold in Japan, according to a Samsung spokesperson in Seoul.
Do you believe this? If the Samsung brand is so despised, why would removing their logo matter to Japanese consumers? It's a move that openly insults the Japanese consumer and only Samsung could see it otherwise.
The new phones that go on sale from April 23 in Japan will not carry the Samsung logo unlike in other markets. They will be marketed as Docomo Galaxy and au Galaxy, named after their Japanese telecom service carriers.
The report further noted that "Samsung's decision comes even as the world's largest smartphone maker has yet to gain a firm footing in the neighboring country. In 2014 their archrival Apple dominated with 40.8 percent of the market, followed by Japanese players such as Sony (18.1 percent), Sharp (12.4 percent) and Fujitsu (8.8 percent)."