Apple sets the mood for the official Apple Watch launch today with three new ads that are simply named Apple Watch – Rise, Apple Watch – Up and Apple Watch – Us. The first ad shows us that Apple Watch could be used as your alarm clock; that you could change the watch face when you get up to set the mood for your day; Let's you turn off your home lights or turn down the thermostat after you've left home with a Lutron app; Let's you catch up on key messages on your way to work; Let's you check out your morning transit schedule; Let's you board your airplane using a simple swipe of your wrist over a scanner; Let's you view a map of your route to work in a cab in real-time; It gently buzzes your wrist to let you know that there's an incoming call without anyone ever hearing a phone ring; It informs you about events on your calendar and so much more. Good morning Apple fans. The Wearables revolution is about to begin.

Apple Watch – Up: About Apple Watch Sport

Apple Watch – Us: Life's Little Moments

It's Apple Watch Day: When the real Wearables revolution truly begins.

In Paris, there was a huge line-up at Colette, a fashion boutique. There are more photos of this Paris event over here.  

About Making Comments on our Site: Patently Apple reserves the right to post, dismiss or edit any comments. Comments are reviewed daily from 4am to 7pm PST and sporadically over the weekend.