Since 1953 the International Forum Design Awards (known as "iF") has been hosting one of the most renowned design award events in the world in Germany. This year's 2015 Gold Winner for best industrial design for a watch was awarded to Apple.
The "iF" website noted the following: "Apple Watch features revolutionary new technologies, a pioneering interface, and a design that honors the rich tradition of watchmaking. Apple Watch's design and interface were created specifically for a smaller device. The Digital Crown is an innovative way to navigate, the display features Force Touch, which senses the difference between a tap and a press, and the Taptic Engine enables a new vocabulary of notifications you can both hear and feel. The beautifully designed and durable Apple Watch enclosures are crafted from custom alloys of polished or space black stainless steel, space gray or silver anodized aluminum, and 18-karat gold."
"The idea of combining classic materials such as leather and metal with state-of-the-art technology to create a very individual fashion accessory has resulted in a delightful product offering a holistic user experience. The Apple Watch scores highly for each design detail and is an altogether extraordinary piece of design. For us, it is already an icon."
This is great news prior to the Apple event being held next week that's likely to cover the Apple Watch in greater detail. Since February, Apple's legal team have been really busy filing for key Apple Watch related trademarks such as Digital Crown, Watch OS and more. Apple's war drum is loudly pounding as we near launch time and it will reach fever pitch by Monday.
Background: The iF Awards 2015
Did you notice in the video that Apple's iMac was extensively used by the judges at this three-day event in Germany? Yes of course you did: These people have taste in design!
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