U.S. Appeals Judge Skeptical of Apple Seeking an Injunction against Samsung Phones
Apple and Google Soon to Release Fixes for the Freak Security Flaw

HBO Wants Apple TV as Launch Partner for the Upcoming "HBO Now" Streaming Service


According to a new report this afternoon, HBO is in talks with Apple to make Apple TV one of the launch partners for its highly anticipated streaming service when it debuts next month. HBO and streaming partner Major League Baseball Advanced Media are working to have the standalone service, called "HBO Now," ready to launch in April in conjunction with the premiere of the fifth season of "Game of Thrones," according to sources familiar with their plans.


When it launches, consumers will be able to subscribe to "HBO Now" directly from HBO for the first time, rather than through a cable, satellite or telco TV distributor such as Comcast or Verizon. The retail price is expected to be $15 a month when purchased directly from HBO.


At $15 a month, HBO Now will be close to double what Netflix charges, but cheaper than what some were predicting. HBO makes the case that it has more original programming than Netflix and a better, more current film library. "It's a premium product and it will be priced accordingly," HBO CEO Richard Plepler said during a Time Warner earnings call in February.


Apple has been most aggressive in courting HBO in a bid to add the service to Apple TV, sources say. Apple TV already carries HBO Go for current HBO subscribers, but it may add a second app for HBO Now. For more on this check out International Business Times full report.


125. PA2 - Bar - Xtra News

A Reminder about Supporting Patently Apple: Hi guys. One or two months a year we remind our fans that interacting with our site ads is how we get paid. We don't plaster our site with tons of ads to keep the site clean, but we do need your participation in clicking on a few ads whenever you visit our site to keep us going every month. Thanking you in advance for your participation and support.




The comments to this entry are closed.